If you want to position your brand in front of your target audience then partnerships are a great way to increase awareness and to drive engagement.

In other words, to create a real and meaningful connection with a target market.

At Don’t Panic, we have a wide range of international B2B events, including Awards Ceremonies, Conferences and Summits across a variety of sectors and Industries.

We understand how partnership can complement your broader marketing objectives, how it can drive real value and, with your input, we’ll make sure we deliver on your objectives.

And we’ll work creatively and effectively to make sure that you maximise the opportunities to connect with your target audience.

So why become a partner?

Creating a quality dialogue between an organisation and its potential customers can be achieved by experimenting with a different and potentially more effective marketing channel – Event Partnerships

What some refer to as sponsorship, we call partnerships. According to a study, 72% of consumers positively view organisations that provide meaningful opportunities and 74% of respondents admit that engaging with brands that create memorable moments makes them much more likely to buy their product or service.

Depending on your goals, there are several reasons why partnering with an event should be part of your marketing mix.

Brand Exposure & Reputation

  • Position your business in-front of a unique audience
  • Demonstrate your expertise in a particular sector, building your reputation
  • Increased visibility

Reach an Audience & Networking

  • Connecting you to the right people in a space designed to optimise your relationship-building and deal-making
  • Network and interact with professional senior industry figures
  • Better perception by your target audience
  • Strengthen customer relationships through face-to-face interaction. Being under the same roof and engaging with potential customers offers a greater return on investment in the first place.

Whatever your required needs or level of engagement at an event, Don’t Panic can help. Our packages are very flexible and can be tailored to fit any budget.

What is the value of partnering an event?

By becoming a partner across our events, you open up several months of marketing and PR activity via the event website, email marketing, social media promotion and at the event itself. Your investment will give your company the opportunity to meet key influencers & professionals from the industry whilst reinforcing your brand positioning.

Our bespoke packages allow you to measure ROI through a number of metrics which may include interactions, increased footfall to your website, increased social platform follows or face-to-face connections. Just a couple of calls post-event to these connections could result in a valuable new contact and the generation of new business.


Hear from a few of ours partners:

“Don’t Panic Events continues to raise the bar of their events each and every year. Participating in each of the Search Awards is always a special experience for us as an organization, they provide an opportunity to celebrate the successes of our amazing industry with so many of our clients, partners and colleagues, all in one room.”
Jennifer Hoffman, Marketing Director, DeepCrawl

“Supporting the Search Awards feels like a true honour and we look forward to attending, sponsoring and supporting other shows in the years to come.
Philip Aggrey, Head of Commercial Operations, Majestic


Working in partnership

We are committed to working with our partners to ensure their aims and targets are achieved. Get in touch to see how we can benefit your business and improve your marketing channels.

Want to find out how you can maximise your business potential through events? Talk to us.

Get in Touch