Author: Sue Johns-Chapman

The Global Agency Awards 2021 saw its winners take centre ‘virtual’ stage last week.

Hosted by Andy Crane, the event took place on Thursday 13 May at 7pm BST via live stream and entrants, judges and sponsors got involved using #GlobalAgencyAwards. 

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30 Category Winners and 8 Silver Awards were announced. Andy reported that judging sessions were intense because judges were impressed by the creativity and innovation that has been shown over the past, difficult year across the Globe. 

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Head Judge, Juliette Van Rooyen, Global Customer Acquisition Lead for British American Tobacco, in her introduction stated “These awards are incredibly important because they allow us the chance to reflect upon the incredible work Agencies have done around the world, they give us the opportunity to recognise where we are seeing great strides being made and what clients need, and what the best agencies have to offer. The Award entries have been fantastic this year which has led to some really tough decisions.” She went on to wish all entrants the very best of luck. 

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Award partners and sponsoring the PPC Agency of the Year category, which had a winner and silver award, were Clever Ads. Adelaide Knight explains cleverAds involvement with the awards.

“We chose to be a category sponsor of the Global Agency Awards because we value talent and believe that organizations that award talent are very important. As a Premier Google Partner offering tools designed for PPC agencies, supporting the PPC Agency of the Year category came naturally. This past year has been difficult for everyone and acknowledging the successes and efforts of fellow PPC lovers was important to us. Congratulations to Peak Ace AG and Launch Online for their impressive work this year!” 

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Other sponsors included: Tribe Global who sponsored Marketing Agency of the Year and Agency NXD who sponsored Independent Agency of the Year. 

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For details of all our Global Agency Award Winners click here

Tribe Global are very proud to be a partner of Don’t Panic Awards.

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Supporting the Don’t Panic Awards, which are globally recognised, is a natural step for Tribe Global. There are many reasons why we chose to get involved – we believe it is really important to support these digital awards by recognising the great work being produced by agencies around the world and celebrating the talent that makes this all happen… It is also a great profile booster for Tribe Global.

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Working with small agencies we see day in, day out, the expertise and value they bring to their clients. The freedom of a small independent agency allows talent to flourish and in return delivers business results for clients. They are diamonds in the “main street” of the advertising ecosystem and they deserve to be recognised and to showcase their incredible talents. 

We recognise the importance of supporting the digital and communications industry as a whole, on a greater scale. As an indy network, our mission is to empower independent businesses and ensure that our community is future-focused, which is why working with Don’t Panic is a perfect fit because their Awards recognise industry expertise, no matter where it emerges which in turn enables growth and development.  As the world emerges from the Coronavirus pandemic, it is critical for small and independent agencies to continue to advance their businesses on behalf of the brands they serve. Tribe Global embraces change and keeps working hard to be at the forefront of the latest developments in the industry. 

Partnering on Awards is our way to support and promote excellence across all aspects of agency work – putting a spotlight on outstanding. We’re also supporting our Member agencies and business partners all over the world, from digital marketing and technology to performance marketing and social media, by championing them and supporting the industries and communities that they are part of. 

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We see incredible value from our partnership with Don’t Panic Awards. By being part of these ethical, transparent, industry respected Awards, we are sharing the Tribe Global story through a valid, trusted platform. We are giving our Member agencies the stage through judging opportunities and winner announcements, as well as providing our network a discount to enter the awards.

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The support we have received from the Don’t Panic team has been excellent and we can’t thank them enough for working with us on this partnership. We look forward to what’s to come and to celebrating the rest of this year’s winners! We hope that might be you and so look forward to seeing you at an awards event soon. 

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At Tribe Global we have one very unique thing in common – we’re all different. This is captured by our mantra of One Tribe, Many Vibes which is a celebration of our differences and the uniqueness of our people and their agencies. We work together not because we have to, but because we want to and working together, we have a greater impact.  

For more information find us at www.tribeglobal.net.

By Elaine Miller, Global Operations Manager at Tribe Global.

Oh what a night! April 27th saw the first Company Culture Awards celebrate companies who are outstanding in supporting, nurturing and developing their people. 

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The judges, industry experts spearheading cultural excellence, were overwhelmed by the number of entrants and the quality of work that was submitted, their task to find winners was, they collectively agreed, a difficult one!

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Up for grabs were 21 Awards including: The Company Culture Award, Company Culture and Vision, Workplace Mental Health Campaigns, People Strategy, Wellbeing & Education programs, Employee Reward Schemes, Diversity and Inclusion and Working Environment Awards.

Congratulations to all of our entrants, 60 shortlist nominees and 21 winners, you are making an incredible difference to the health, mental health and wellbeing of all your employees whilst trail blazing for others to follow. 

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The Awards event was a virtual affair that followed appropriate social distancing rules and with health and wellbeing in mind. Hosted by Lucy Nicholls and with a theme of ‘Come as you Are’ the awards encouraged as much social interaction as was possible. Online attendees could download a Kindness Kit that included activities and challenges and a motivational Don’t Panic playlist to accompany any celebratory dancing. 

Head Judge, Paul Marks, acknowledged the difficulties of working this year but praised the companies who achieved happy, healthy workplaces even when remote and encouraged all to keep being ‘awesome.’

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Our worthy winners, who all deserve a mention are: 

You can still download the Kindness Kit challenges online at Company Culture Awards

And listen to our motivational playlist by scanning here. 

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If you didn’t enter the Company Culture Awards this year, but feel you have a winning culture where you work, sign up to our Awards reminders and make sure you enter in 2022! We are passionate about celebrating outstanding Company Culture and you should be too!

Why, when you enter an outstanding Campaign into one or more of our Award categories, do you not enter the Team and Agency Awards? This question puzzles the team immensely!

The creativity, innovation, flexibility, tenacity and relationships behind campaigns are what make them so outstanding. The client brief is taken by a whole team who make the vision reality, sometimes it is easy, sometimes the challenges seem impossible but together they do it and … ‘VOILA!’ At the end of it all is an outstanding campaign which is an award winner. Surely the creators are team award winners too!

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The Team/In-House/Agency/Individual Awards were designed to celebrate the people who are at the heart of your business, they are not for the client; they are for the workers. So, how do they benefit the company?

Employee recognition is extremely important and should never be underestimated and what it creates is:

• Engagement
• Retention
• Productivity
• Satisfaction
• Culture

Entry Process: We believe the entry process is the perfect opportunity for team review, who did what and how did it work. What skills did we utilise and what did we learn during the process, and this is relevant to both the team and the individuals for development, growth and progress. At the end of it you will have insight into the team’s involvement in future endeavours and their engagement and they will have a sense of belonging, connection and commitment. 

Making the Shortlist: This a confidence and moral boost, bar none. To be shortlisted as one of the best in the country/world in your chosen area of expertise is an accolade in itself. It is not just a pat on the back, it is the recognition of leading industry experts outside of the organisation. The team will feel motivated to achieve more next time and naturally increase productivity to ensure future success. 

Winning: Of course, this is the ultimate recognition. Teams happy with their work are more likely to become client and brief focused and once they have the title, they will defend it year on year. On the bottom line it will affect retention which is great for business and client relationships and it will attract the best new talent, who wouldn’t want to work for an award-winning team? It is proven that satisfied employees are happy – that is the least they deserve. 

Award Winning Culture: Recognition develops your company culture. It establishes cultural expectation of work, behaviour and commitment and strengthens relationships peer to peer as well as through networking opportunities. Public recognition is perfect for marketing your company and what a great place it is to work, which in turn will attract new clients. 

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The application form is easy: As with all of our award categories you only have 1,000 words! What do we ask?

We want to know the size of your team i.e. the number of employees & their roles. There are Team Awards for big (+26 employees) and small teams (25 employees or less), and for Agency and In-House. We ask about your team objectives and request information on recent examples of your work and any achievements and success. Judges also want to know of the challenges you faced and how these were overcome because this shows spirit and determination, key to team brilliance. The last section on the form asks why you think you should win the award. This is where you show your passion and commitment to what has triumphed, what is being accomplished and the success you envision for the future. You can provide supporting documentation, if you like, to prove your entry’s merit and that is it. Simple!

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Next time you enter any of our Awards make sure you enter the Team and Agency Awards too! The benefits for them and your whole organisation are exponential. 

Don’t Panic have been celebrating the digital industry for over 15 years, we are passionate about putting outstanding work in the spotlight and promoting the community we have become an integral part of. For us taking the competition Global was a natural extension of our digital celebrations as we searched for campaigns, technology and agencies and teams who were deserving of the title ‘Global Awards Winner’ title.

Due to the pandemic that swept across, and continues to dominate business around the world, last year it felt like the right time to launch 6 global awards that acclaimed the incredible work that was taking place in the face of adversity and that could be celebrated virtually. And trust us, we make it a celebration in every way we can with virtual or physical award packs to get the party started, and we intend to continue celebrating Global Awards in whatever way possible for the next… 15 years plus!

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The first of the Global Awards was the Global Search Awards and following its success and your thirst for global glory we quickly added Global Digital Excellence, Global Content, Global Biddable, Global Marketing and Global Agency. This year we are adding Global eCommerce and Global Business Tech and we are working on something new too…Watch this space for our newest Global Award.

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What does it take to be a Global Award Winner?

All it really takes is outstanding work. Obviously, the title is a bit of a giveaway, given that our Judges are looking at work that has hailed from around the world. Last year we had winners from USA, Germany, Bulgaria, UK, Iceland, Israel and New Zealand.

One of the biggest misapprehensions about the Global Awards is that to enter you have to be a large agency working internationally, but this is simply not true. The winners are agencies and teams who produce outstanding work in relation to the judging criteria whether that is a global, national or local. 

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Why Going Global should be your Award goal?

We know that Global Awards are an incredible incentive for clients to use your business. Our judges, recognised industry leaders provide professional and knowledgeable social proof of your ability which cannot be questioned. The Global Award Winner title is the ultimate accolade, perfect for marketing and PR opportunities, a draw to the most talented in the digital workplace, a benchmark from which to grow. 

Imagine your company CV with Best in … Global Award Winner! Only you can make this happen, entering is easy and as our judges regularly say ‘you have to be in it to win it.’  And you might just surprise yourselves and the world!