Navigating Award Sponsorship – How to Choose the Right Award Programme for Your Business

Are you ready to take centre stage? Award sponsorships are your ticket to reaching the people who matter most!

Choosing the right sponsorship collaboration is all about finding the perfect partner, one with a positive, trusted reputation whose goals align with your business objectives.

Why Sponsor?

  • Enhanced brand visibility: Get ready to see your brand in the spotlight!
  • Improved reputation and credibility: Associate your name with excellence and gain instant respect.
  • Networking opportunities: Mingle with industry leaders, influencers, and service suppliers.
  • Marketing & PR opportunities: Leverage your sponsorship for maximum exposure.
  • Feel-Good Factor
    Support diversity, innovation, sustainability. Whatever the theme of the awards sponsorship shows your values in action and builds authentic goodwill.

Making the Right Choice

Events with a strong track record of attracting key players and thought leaders offer prime sponsorship opportunities. Look for events that attract your audience and offer opportunities to connect.

Great award sponsorship collaborations thrive on:

  • Targeted Exposure: Gain access to exclusive data and connect with the right people.
  • Celebrating Expertise: Showcase your expertise and services or products at the awards ceremony to the best in industry.
  • New Connections and Community: Live events enable you and your team to network and forge valuable relationships.

Focus On Your Opportunities

Award sponsorship is not only about the live event. Ask what your sponsorship package includes before, during and after the event to leverage maximum exposure.

Examples of what awards can give you include:

  • Marketing and Branding: Take advantage of featuring on the website, socials, and emails and step into the spotlight in videos and on social media.
  • Knowledge Share and Sales: Your voice and knowledge, insights and experience can be invaluable to building relationships through content and copy.
  • Host and Introductions: Take the stage and introduce your brand and service or product at the welcome or during category announcements.
  • VIP Access: Use your tickets to impress guests and show your team you value their hard work and dedication as well as mingle face to face with your audience.
  • Branded Giveaways: You brand on items that give you an edge and attendees will love.

Sponsorship Packages to Suit Every Ambition and Budget

Setting your budget is essential to striking the right deal. Whether you’re aiming to make an impression with a headline sponsorship, want a stylish presence, or hit hard with the fun, there’s a package to match your goals.

Headline sponsors enjoy top-tier branding, stage presence, and maximum media coverage. Category sponsors receive branding aligned with a specific award, with naming rights and presentation privileges.

For a more interactive touch, Social Wall sponsors can have their brand featured alongside social media updates, engaging guests throughout the night. Or bring some fun to the room as the GIF Pod, vodka luge or games sponsor, with your logo on shareable memories.

Sponsorship packages offer flexibility and can be customised to suit your budget and brand’s vision and scale.

Don’t Panic Awards: Where Your Brand Meets the Best in Digital

Work with us to gain:

Enhanced Visibility

  • Don’t Panic delivers 25 digital awards programmes that attract entrants from around the globe.

Credibility and Increased Reputation

  • Our judges are respected, leading industry experts who provide insight and thought leadership to our events.
  • Our Awards are accredited ‘Outstanding’ by the Independent Awards Standards Council.

Networking and Targeted Audience

  • Our audience are agencies and teams working at the cutting edge in digital marketing, search, tech, content, social media, eCommerce, paid media and PR.

Marketing and PR Exposure

  • Opportunities to feature on the website, in newsletters and emails, across social and in the event photographs and video, if we are making one.

Feel Good Factor

  • The honour and joy of sharing an evening of celebration and outstanding expertise will leave a lasting impression with you, your guests and team.

Ready to take the plunge and explore the exciting world of award sponsorships?

Book a discovery session with Don’t Panic Events and let’s find the perfect award programme for your business!

Don't Just Take Our Word For It

Testimonials

Don't Panic has been an invaluable partner to the Craft Beer Marketing Awards.

Their unwavering dedication and expertise has played a pivotal role in the evolution and growth of the CBMAS competition each season.
Jimm & Jackie
Craft Beer Marketing Awards
From the initial planning stages to the execution of the event, their team demonstrated unparalleled professionalism, creativity, and attention to detail. Don’t Panic perfectly understood our vision and went the extra mile to ensure it was brought to life. It was like having an extended department within our business!
Dale Hicks, Director
The Fashion Network
We've sponsored multiple events in conjunction with Don't panic over the last couple of years. It's been a key route for us to, develop sort of brand visibility and brand recognition. Coming to the awards gives us the opportunity to get in front of 50 or even 100. The events are so well run, everything works like clockwork.
Richard Ingles, Sales Director
Diginius
Don’t Panic Events continues to raise the bar of their events each and every year. Participating in each of the Search Awards is always a special experience for us as an organization, they provide an opportunity to celebrate the successes of our amazing industry with so many of our clients, partners and colleagues, all in one room.
Jennifer Hoffman, Marketing Director
Lumar (formerly DeepCrawl)

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