When teams enter awards, of course they’re dreaming of that top spot, the winner reveal, the trophy moment. And while winning is fantastic, being shortlisted can be just as powerful as taking home the first prize.

Here’s why making the shortlist is a massive win for your brand, your business, and your bottom line.

1. Credibility Amongst the Best

Being shortlisted places you firmly among the best. You’re recognised as a leader amongst other incredible performers in your industry. The industry wins and clients trust the top companies, not only the winners.

2. PR & Marketing Magic

An award win is a great headline—but guess what? So is being a finalist. Being shortlisted gives you multiple opportunities for marketing content, from the announcement of making the shortlist to sharing insights and case studies on the awards website to client and team celebrations, and even the event itself.

3. The Networking Perks Are the Same

Ever noticed how industry leaders, potential clients, and investors attend award nights regardless of the outcome? That’s because being in the room is what really matters. Finalists get the same invites, the same access to conversations, and the same chance to forge meaningful connections. After all the best networking happens at the bar or over dinner, not on stage.

4. Team Morale Goes Through the Roof

Nothing fuels motivation like external validation. Making the shortlist gives your team something to celebrate—proof that their hard work is paying off. It boosts pride, encourages loyalty, and even helps attract top talent.

5. Become a Trusted Brand

Even if you don’t win, having “Award Finalist” on your website, proposals, and social media signals trust and authority. It reassures potential customers that they’re in safe hands.

Our Awards are accredited ‘Outstanding’ by the Awards Trust Council, our robust two step judging process ensures the shortlisted are agreed upon by a panel of esteemed industry leaders and experts. 

The Real Win is Joining the Competition

Success isn’t just about trophies—it’s about building visibility, credibility, and momentum.

So, if you make the shortlist, shout about it. Post it, promote it, and use it to your advantage. Because in the world of awards, being a finalist means you’re top of your game.

Download our Awards Calendar to see which Awards can work for your team.