A Practical Guide to Completing Your Award Entry
Industry awards offer a wealth of benefits, from enhancing your credibility to providing opportunities for business growth and team motivation. Whether you’re a growing agency or an established in-house team, showcasing your achievements can open doors and set you apart from the competition.
To help you craft a compelling award entry, here are our top tips:
1. Tell a Data-Driven Story
A strong submission should clearly outline:
- The challenge or opportunity you faced
- The strategy and approach taken
- Implementation details, including obstacles overcome
- Final results and their impact
Judges want to see the full journey of your project, so ensure your entry is structured and compelling.
2. Focus on Measurable Business Outcomes
It’s important to highlight tangible results that demonstrate the success of your campaign, such as:
- Increased revenue
- Reduced acquisition costs
- Enhanced customer engagement
For example, rather than stating, “We improved organic traffic,” specify, “We increased organic visitors from 5,000 to 12,000 per month, achieving a 140% growth over six months.”
3. Demonstrate Innovation and Creativity
Unique and forward-thinking approaches help entries stand out. Consider showcasing:
- The use of AI for content personalisation
- Voice search optimisation strategies
- Integrating SEO with offline marketing efforts
Judges appreciate ingenuity, so highlight how you’ve pushed boundaries within your industry.
4. Provide Clear Before-and-After Metrics
Concrete figures add credibility to your submission. Instead of making vague claims, include precise data points that illustrate the effectiveness of your work.
5. Highlight Technical Excellence
Show your expertise by detailing the technical aspects of your campaign, such as:
- Site speed improvements
- Core Web Vitals optimisation
- Structured data implementation
These factors contribute to better user experiences and improved rankings, making them valuable points to emphasise.
6. Take Time to Perfect Your Submission
A well-prepared entry reflects your commitment and professionalism. Be sure to:
- Write clearly and concisely
- Use visuals, data charts, and testimonials where applicable
- Avoid excessive jargon – judges come from diverse backgrounds
Why Enter?
Entering a Don’t Panic Projects award isn’t just about winning – it’s an opportunity to gain industry recognition, learn from peers, and showcase the impact of your work. Even if you don’t take home the trophy, the process itself can refine your strategies, enhance your visibility, and open new business opportunities.
If you’re considering submitting an entry, now is the time to take the leap! Every agency, regardless of size, has successes worth celebrating. For any questions or guidance on crafting a strong submission, reach out to the Don’t Panic team – we’re here to help!
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