There’s something undeniably special about the moment when an event comes together. Whether it’s the buzz of a live awards ceremony or the seamless execution of a virtual announcement, the excitement and the sense of achievement linger in the air, and the boasts and celebrations hit social media with a bang. Media partnerships play a crucial role in making these moments happen and, more importantly, making them matter.

At Don’t Panic Projects, we’re quite particular about our media partners. They’re chosen for their standing in the industry, their commitment to ethical business practices, and their genuine dedication to advancing the digital sector. When we say partnership, we mean it, this isn’t about slapping logos together and calling it collaboration. We know what a great media partnership looks like and why the benefits are win/win.

What is Media Partnership?

A media partnership is a mutually beneficial collaboration between an event organiser and a media organisation, such as an online platform, networking organisation, or publisher. The partnership aims to leverage the strengths of both parties to achieve shared goals, typically involving the promotion and coverage of an event.

Media Partnership is a great opportunity and a cost-effective promotional proposition for businesses that want to raise their brand awareness and connect to new targeted audiences.

Why Partner With Us?

When choosing to become a media partner, it is important to weigh up the audience that you want to target and how the partnership aligns with your business goals.

Don’t Panic has 20 years of experience in running events and awards across a multitude of digital marketing areas of expertise, including business tech, content, search, paid media and company culture.

Our primary audience is digital marketing agencies, brand marketing teams, tech innovators and software providers. Our events are a celebration of good practice, and our audience is guaranteed to be innovative and working at the top of their industry.

Award categories are carefully designed to reflect business behaviours, trends and latest developments within the industry. Don’t Panic Awards are accredited by the Independent Awards Standard Council, Awards Standards Mark, and we are proud to have achieved ‘Outstanding’ on all our Awards.

The Benefits of a Media Partnership With Our Team

Reach New Audiences

Media partnerships open doors to audiences you simply can’t access on your own. As well as introducing you to our worldwide digital marketing audiences, we can connect you with the right people, people who are genuinely interested in what you do.

Build Stronger Relationships

Collaboration has a way of deepening professional relationships beyond the usual transactional nature of business. We’re working together towards shared goals, which tends to create lasting connections with people who understand your industry challenges.

Cross-Promotion That Actually Works

Your marketing efforts complement ours, and vice versa. Rather than shouting into the void separately, we’re amplifying each other’s messages to audiences who are already engaged and listening.

Third-Party Credibility

There’s real value in having respected industry voices associated with your brand. It’s the kind of endorsement that carries weight because it’s earned, not bought.

Enhanced Brand Visibility

Strategic alignment with established partners naturally elevates your profile. Your brand benefits from association with trusted industry names, which opens doors that might otherwise remain firmly closed.

Cost-Effective Marketing

Media partnerships deliver significant marketing value without the traditional financial exchange. You’re leveraging shared resources and audiences to achieve results that would be considerably more expensive to generate independently.

Access to Resources

Our creative team, our networks, our industry connections. Media partnership means you can tap into resources that would otherwise be out of reach or prohibitively expensive to develop in-house.

Social Media Amplification

Your content reaches our established audiences across multiple channels, giving your message broader reach through trusted voices that people already follow and engage with.

Content Opportunities Available

Awards Presentation

At our in-person events, presenting awards puts your brand at the centre of celebration and recognition. It’s a natural fit that associates your name with success and achievement.

Interview Opportunities

Our partnership opens doors to thought leadership platforms where you can share insights, discuss industry trends, and position yourself as a voice worth listening to in your sector.

Brand Integration

Your branding appears naturally throughout our event materials. From promotional content to website integration. It’s seamless rather than forced, which makes it more effective.

Editorial Opportunities

The digital industry moves quickly, and fresh perspectives are always needed. Partnership provides access to editorial platforms where you can share expertise and insights with engaged, relevant audiences.

Making It Work

The events landscape has evolved considerably, particularly in how we blend physical and digital experiences. The brands that succeed are those who understand that collaboration often achieves more than competition.

Media partnerships aren’t revolutionary, they’re practical. They combine resources, share audiences, and create opportunities that benefit everyone involved. Whether we’re delivering live experiences or pushing the boundaries of what’s possible in virtual events, having the right partners makes the difference between good and genuinely memorable.

Media Partners & Don’t Panic

We already work with some incredible media partners who promote our events. You may have seen them at some of our live events, and you will have seen their logos and blog posts on our website and social media channels.

Current Partners: Tribe Global, Pimento, Digital Agency Network, Boost Awards, The Lighthouse, Social North, Flow State, Agency NXD and Search Engine Journal.

Become a Don’t Panic Awards or Event Partner

The opportunity is straightforward: work together to create something better than we could working alone!

Interested in exploring how a media partnership could work for you. Let’s have a conversation about possibilities.

Email [email protected]