The Collective

Nicky Wake
Managing Director & Owner

With over fifteen years in the events industry including time as Events Manager at The Trafford Centre, Nicky has worked with numerous high profile clients and delivered a wide range of events including national product launches, award ceremonies and cutting-edge communications conferences. As MD of her own company, she continues to offer the experience, imagination and flair on which her reputation has been built.

Three Fun Facts:
• Happiest when… working remotely on a cruise ship…
• Favourite drink… red wine – no surprises there!
• Dine out… Steak and Chips at Hawksmoor

Get in touch:


Michelle Graham
Finance Manager

Michelle joined Don’t Panic in January 2016 as Finance Manager. She is a CIMA qualified professional with considerable experience in the business services and leisure industries. Her previous roles include Management Accountant at Xchanging and Financial Controller at the Macdonald Dunkenhalgh Hotel. She possesses great organisation, communication, internal control and analysis skills.

Three Fun Facts:
• Happiest when… spending quality time with my family
• Final meal… deep fried brie, spicy veggie pizza, sticky toffee pudding with custard and cheese & biscuits
• Favourite drink… wine – any colour, not fussy!

Get in touch:


Nancy Dykins
Operations Director

Nancy joined the team in September 2016 with over 25 years of experience in digital and creative industries. From starting her own business at the age of 20, she brings a wealth of experience and operational knowledge to the Don’t Panic team.

Three Fun Facts:
• Happiest when… I’m outdoors.
• Dream birthday venue… A mega yacht in the Mediterranean
• Spirit animal… Tardigrade

Get in touch:


Joe Charlton
Head of Events

Joe Charlton, Head of Events, oversees the logistics for the Don’t Panic event portfolio of 60+ events both in the UK & Internationally, whilst managing a team of 6 event managers.

He successfully designs logistically complex and creative event solutions for clients. Joe’s experience ranges from large-scale exhibitions to corporate awards across the digital, media & PR industries.

Three Fun Facts:
• Happiest when… Out with friends
• Spirit animal… Unicorn
• Secret talent… Voguing

Get in touch:


Chloe Chadwick
Creative Director

Chloe graduated from Manchester Metropolitan University as BA (Hons) Graphic Design with first class honours. During her time at university and since after, she has been involved in several design events, exhibitions and fairs, including the Manchester Print Fair as part of Design MCR. Chloe joined us in January 2015 as an in-house Graphic Designer and was promoted to Creative Director where she is responsible for the look and feel of Don’t Panic, as well as our client and own-branded events.

Three Fun Facts:
• Looking forward to… moving house and adopting a dog!
• Dine out… Chaophraya, Thaikhun, anything Thai!
• Spirit animal… Penguin

Get in touch:


Ashley Parkinson
Head of Sales

Ashley joined Don’t Panic as Business Development Manager in February 2015. He previously worked for First Choice Holidays as Team Manager and Yell selling advertising into the Yellow Pages and digital media. After a decade at Yell, he went to Michigan, USA to coach soccer for 6 months. He’s also a keen cricketer and captain of Ramsbottom 2nds.

Get in touch:


Sarah Power
Speaker Bureau Manager

Sarah joined Don’t Panic in October 2016 as our dedicated speaker bureau advisor. You can find out more about our dedicate speaker bureau service here.

Three Fun Facts:
• Happiest When… Spending time with family and friends
• Final Meal… Fillet steak or a proper beef roast dinner!
• Favourite Drink… Prosecco!

Get in touch:


Scot Furness
Events Manager

Scot joined Don’t Panic in January 2016 as a full-time events manager.

Three Fun Facts:
• Happiest when… I’ve taken my socks off
• Signature cocktail… Dirty martini
• Worst purchase ever… every losing lottery ticket

Get in touch:


Becky Mellor
Events Manager

After graduating with a History degree in June 2015, Becky decided to pursue a career in events after getting a taste for it working part-time at a local venue. She completed a 4-week work experience placement at Don’t Panic and was taken on full time as an Events Assistant in March 2016. In September 2016, Becky was promoted to full-time Events Manager.

Three Fun Facts:
• Happiest when… playing with one of the office dogs
• Reading… a historical novel
• Signature cocktail… Mojito

Get in touch:


Alex Rimmer
Events Manager

Alex graduated in 2015 with a degree in Events Management from Manchester Metropolitan University. Alongside her degree, she interned with a wedding and event planner working on various projects including wedding exhibitions, private and corporate parties. Alex completed a 4-week work experience with Don’t Panic and joined the team in April 2016 as a full-time events assistant and has recently been promoted to Events Manager.

Three Fun Facts:
• Favourite drink… Raspberry Gin and Lemon Tonic
• Reading… The life changing magic of not giving a F**k by Sarah Knight.
• Happiest when… I am on holiday, pool side with a Pina Colada

Get in touch:


Sarah Belcher
Events Manager

After completing college, Sarah went on to progress in social media and online sales. She was fortunate enough to gain exposure to all aspects of the business in this role, which gave her the insight to discover her true calling in the events industry. Sarah is also a qualified beautician, a big foodie and loves a cold beer (Peroni to be specific). Sarah completed a week of work experience with Don’t Panic and then joined the team in July 2016 as a full-time Events Assistant and has been recently promoted to Events Manager.

Three Fun Facts:
• Happiest when… I am eating!
• Dream birthday venue… On a beach, somewhere very hot with a large alcoholic beverage in my hand!
• Spirit animal… A leopard, you can often find me sporting the print in my everyday outfits!

Get in touch:


James Harding
Graphic Designer

After seven years working in the charity sector, James decided he wanted to be a designer in 2014. He studied at Shillington College in Manchester and then spent a year working as a graphic designer for Leeds University Union. James joined the creative team at Don’t Panic in May 2016 and works on the branding of the events we run.

Three Fun Facts:
• Favourite film… The Shawshank Redemption. It’s okay for grown men to cry, right?
• Listening to… something mellow and random. BBC 6 Music is the usual vibe in the creative team office.
• Looking forward to… the day my new baby lets me have some proper sleep!

Get in touch:


Addae Abeng
Web Developer

Addae joined Don’t Panic in March 2016 as our in-house web developer.

Get in touch:


Ciaran Grimshaw
Web Developer Assistant

Ciaran joined Don’t Panic in June 2016. Previously he was a student doing A Levels at Bacup & Rawtenstall Grammar School and also worked a Saturday job at a milkshake bar. Ciaran is currently working an exciting job as a full-time web developer apprentice, learning about web design and aiding in the construction and maintenance of websites for the events we organise.

Three Fun Facts:
• Favourite drink… a cold cider
• Looking forward to… passing my level 4 apprenticeship
• Final meal… a big Sunday roast (with plenty of gravy!)

Get in touch:


Jemma Edwards
Digital Marketing Manager

Jemma joined Don’t Panic in April 2017 as our Digital Marketing Manager.

Three Fun Facts:
• Listening to… Uncle Acid & The Deadbeats
• Final Meal… Five Guys
• Spirit Animal… Daria Morgendorffer

Get in touch:


Michael Cass
Sales Executive

Michael joined Don’t Panic in July 2017 as a full-time awards consultant.

• Happiest When… Lying horizontally or sat on a couch with feet up, on a pouf
• Listening to… Timeless Spotify playlist – Dylan, Dire Straits, Springsteen, Bon Iver and Joanna Newsom are some key names on there
• Secret Talent… I am a world class catcher and could probably play pro cricket, if only as a fielder

Get in touch:


Lucy Benyon
Sales Executive

Lucy joined Don’t Panic in August 2017 as a full-time sales executive.

Three Fun Facts:
• Favourite Drink… Strawberry Gin!!
• Dine Out… The Firepit
• Dream Birthday Venue… VEGAS!!!!

Get in touch: