SAAS Sector Events

We have a variety of events that will fit seamlessly into your wider marketing activity, help support your drive for new business and deliver a real return on your investment.

Whether it’s a Conference, a Summit or an Awards ceremony, we can bring together an audience of your choice and provide you with the opportunity to build relationships for the long term.

At Don’t Panic, we have a track record of delivering engaging, well-targeted, impactful and memorable events. Ones that our current clients are happy to repeat year after year.

Company : XXXXXXXXX (Redacted)
XXXXXXXXX is a $1b turnover business specialising in cross-border payment platforms.

Challenge:

• XXXXXXXXX spends much of its Marketing focus on the development of communities.
• Customers are very well looked after and participate in several reward and loyalty programmes.
• There was a desire to embed the relationships with key regional and global vendor partners along with the opportunity to establish some new key relationships.

Solution

• We decided to complement the traditional online sales and marketing channel with a number of regional experiential marketing events that would both build on the feeling of inclusivity and offer new and innovative ways of building and lengthening customer relationships.
• A number of potential new partners were also invited to each event.

Results

• 23 new partners brought onboard as a result of the events, resulting in over $300,000 of additional annualised revenue.
• Existing partnerships strengthened, feedback confirming the value of the events in building on the community marketing programme.
• Several pieces of business initiated between attendees who confirmed the additional benefit of the events.