Sponsorship Sales Executive

Reporting to the Head of Sales, the Sponsorship Sales Executive is responsible for driving growth in Sponsorship sales across Don’t Panic.

Responsibilities include:

  • Responsibility for developing and selling sponsorship packages across a range of B2B events.
  • Create and build data and new markets for potential sponsors
  • Liaise with the events team to maximise income generation and provide sales support as required
  • Managing ongoing client and sponsor liaison
  • Use Social Media channels effectively to create and build relationships
  • Deliver high quality levels of customer service in keeping with the Don’t Panic brand and ethos
  • Maximise income and minimise expenditure to create profit for our clients and Don’t Panic
  • Manage communication between clients, the agency and suppliers to ensure effective event delivery
  • Work on new business pitches / business development activities as required
  • Manage sponsor liaison to ensure sponsorship packages are sold, delivered and managed effectively
  • Manage financial administration such as payments, invoicing / collection of income / chasing payments to secure best possible prices and reduce non-payments and help aid cash flow
  • To accurately complete time sheets on a weekly basis
  • Manage effective post event evaluation with all client and Don’t Panic events to ensure effective continuous improvement
  • Produce post event evaluation reports and meet with clients and sponsors as required to review events and secure future bookings
  • Attend events as and when required
  • Any other duties in keeping with the position

Job Requirements

  • University degree or relevant work experience
  • 3 years sales experience ideally in sponsorship, event or media sales environment
  • Proven negotiating skills
  • Proven sales skills
  • An understanding of the digital industry
  • Ability to develop professional relationships in all aspects of the position resulting in stable, consistent, reliable and courteous communications with all parties
  • Ability to multi-task across numerous complex projects with varied deadlines
  • Ability to problem solve and work independently
  • Excellent organisational, planning and project management skills
  • Proven ability to take direction and input and develop and deliver exceptional events that achieve both Don’t Panic and client objectives
  • Proven ability to prepare accurate budgets and manage expenditure
  • The ability to present and pitch for new business
  • High level of written and verbal communication skills
  • Excellent attention to detail
  • Solid business acumen and problem-solving skills
  • Strong IT skills including Microsoft Office
  • Effective time management skills
  • Driving license and own car (mileage allowance is paid)
  • Willing to travel and flexibility around working hours


We offer 22 days paid holiday plus bank holidays and shutdown at Christmas. Our office hours are 8.30am – 4.30pm with flexibility around these hours. There is free parking and additional benefits include a pension scheme, birthday day off, limitless supply of coffee from our Nespresso coffee machine and breakfasts on Mondays!


£Neg depending on experience.

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