Prolific Training – Pitching Masterclass

Date: 05/03/2019
Time: 10:00 am - 2:00 pm
Venue: Accelerate Places
Ticket Type Price (ex. VAT) Quantity
Individual Ticket £350



This course focusses in-depth on the outreach stage of a Digital PR campaign and how to pitch campaigns to journalists. Within this we run through the process from creating the right media list, to how and when to pitch and follow up.

Course material includes:

  • Generating a relevant media list
  • Creating press packs and relevant materials
  • Crafting a compelling pitch to different media types
  • How to know when and how to pitch each journalist
  • How and when to follow up
  • Examples of successful and unsuccessful pitching
  • Crafting and practicing your own pitch



Standard Tickets – £350 + VAT

Price includes course materials, copies of slides and refreshments.


Course Leader

Laura Crimmons, Founder, Silverthorn

Laura Crimmons

Laura is the Founder of Silverthorn, a PR, Social & Content agency that sparks conversations and engagement to get brands talked about in all the right places.

She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2018 and 2017 50 Women in Digital Under 30 and was shortlisted for the CIPR’s Outstanding Young Communicator 2017.

Laura has led campaigns that have gained coverage by top international publishers such as BBC, Mashable, Daily Mail and many more.

Laura is a regular trainer and speaker at industry events such as PRmoment, aINBOUND2017, Learn Inbound, UnGagged Vegas, Yoastcon, SMX München and BrightonSEO, where she has delivered the link building/Digital PR training since 2013.


To find out more, visit the website:

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