Prolific Training – Digital PR for Link Building

Date: 20/03/2019
Time: 10:00 am - 5:00 pm
Venue: Intermarketing Agency

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This course is suitable for both PRs who want to learn more about how PR can influence SEO and SEOs who want to learn how to incorporate PR practices into their strategies.
We will run through the full campaign development process; from coming up with ideas we know will get coverage and links, to seeding these ideas to press, right through to reporting on the success of these campaigns.

The structure of the day is as follows:

State of the industry

  • Google’s view of link building
  • Importance of link building in SEO

What journalists want

  • Case studies of campaigns that generate links from different types of media from nationals to regionals to trade

Campaign ideation

  • Tools we use to research for campaign planning
  • Brainstorming tips and techniques
  • Testing ideas will work

Campaign creation

  • On-site best practice
  • Press release writing
  • Data sources
  • Tools for creation


  • Site quality checks
  • Examples of good and bad outreach
  • How to build relationships with journalists

Monitoring and reporting

  • Tools we use to monitor campaigns while live and report once complete
  • Advice on how and what to report on beyond just link numbers


Course Leader

Laura Crimmons, Founder, Silverthorn

Laura Crimmons

Laura is the Founder of Silverthorn, a PR, Social & Content agency that sparks conversations and engagement to get brands talked about in all the right places.

She won PR Moment’s Young Professional of the Year 2017, was named in The Drum’s 2018 and 2017 50 Women in Digital Under 30 and was shortlisted for the CIPR’s Outstanding Young Communicator 2017.

Laura has led campaigns that have gained coverage by top international publishers such as BBC, Mashable, Daily Mail and many more.

Laura is a regular trainer and speaker at industry events such as PRmoment, aINBOUND2017, Learn Inbound, UnGagged Vegas, Yoastcon, SMX München and BrightonSEO, where she has delivered the link building/Digital PR training since 2013.


To find out more, visit the website:

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Dixon Jones

We Are Search Brand Ambassador Announcement

Don’t Panic Events are excited to announce that Dixon Jones, formerly of Majestic, has come on board as the official We Are Search Awards and Brand Ambassador. With our presence around the globe dramatically increasing, along with our number of international events, we believe Dixon is the perfect confidant and advisor to develop our events as they grow year on year. Dixon is a multi-award-winning entrepreneur who has helped to build the Internet Marketing industry for over 20 years. He is best known in the industry for his role with the link intelligence search engine, Majestic. During his time as Marketing Director, the company became a Deloitte Fast 50 company winning multiple awards including two Queens Awards for Enterprise.

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