Launches & Roadshows
If you are planning the launch of a product, brand, or service, this is your excuse to pull out all the stops and shine.
Don’t Panic are experts at promotional marketing and experiential events. We work with you to help come up with the most appropriate strategy to reach, engage, and impress your target demographic, taking care of all design, construction, and logistics to turn your brand into an emotional experience.
When the party is over, we can put in place an impactful cool down campaign to leave a positive memory in the minds of your guests and consolidate their advocacy of your brand.
We assisted Digital UK with their implementation of digital TV switchover and planned a major software launch for Kingston Communications (Kcom), which controls the telecoms network for Hull. We masterminded a hair product launch on behalf of Immatec-France to leading UK buyers and activated a consultation exercise for Blackburn with Darwen Council.
Don’t Panic can take your brand on tour and have created and activated opportunities for client’s brands at freshers fairs and shopping centres. We can secure venues and display space, organise product demonstrations and provide professional staffing for your road show.
We have hosted numerous jobs fairs for The Work Company, a not-for-profit employment and recruitment specialist that has placed over 70,000 people into work and, for New Economy, the trading arm of the Greater Manchester Combined Authority, we curated a series of “Textile Tea Shops” to get people back into the textiles industry.
A guide to a successful entry by David Edmundson-Bird
Are you considering entering into one of our award schemes but aren't sure what it takes to complete a winning entry? David Edmundson-Bird, a renowned judge of multiple awards, has put together his top tips on what the panel looks for during the judging process.