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SAScon was delivered in association with Manchester Digital and SEMPO and is the UK’s leading Search Marketing conference. Speakers included many of the world’s experts in search engine optimization (SEO), analytics and social media marketing.

As the global dominance of the internet continues, conventional advertising spend diminishes and local and national media circulation or viewing figures plummet Search Marketing becomes central in the success of any marketing campaign. SAScon will explore the way some of the UK’s biggest brands are employing the latest thinking and cutting edge techniques and tools to gain a greater market share and build reputation.

As digital channels develop so does the need for in-depth analysis and SASCon will highlight best practice examples of how well executed analytics can deliver invaluable insights into the traffic to your website and your online marketing campaigns.

Social media has now firmly entered the mainstream and organisations and businesses are embracing the very real benefits that platforms such as Twitter, YouTube and blogs provide to inform, listen and converse with audiences old and new. SAScon will investigate h ow effective use of social media is essential in any digital marketing campaign and drives visitors and increases page rankings. Some of the biggest names in their fields will be exploring key topics and forecasting the future of Search, Analytics and Social Media in a number of interactive panel sessions. 

 

SAScon also featured a number of social and networking opportunities including a drinks and comedy night featuring some of the North West’s funniest comedians and a post event breakfast where delegates could nurse their hangovers and network.

For further information please visit www.sascon.co.uk

The event took place on Wednesday 28 April at The Bridgewater Hall.